Answer honestly. Get a live score and exactly what it means — the same scorecard Lee runs before touching a word of copy.
You could describe the voice in three plain adjectives that fit every piece.
The same level of formality runs across the homepage, emails, and posts.
The brand sounds like a specific kind of person, not a faceless company.
A reader could guess it was you with the name and logo removed.
There are words and phrases the brand uses, and ones it never uses.
You say I or we consistently, not a mix depending on who wrote it.
Jargon is either in the voice on purpose or absent everywhere.
Sentence length and rhythm feel similar across different pieces.
Every piece leaves the reader feeling the same way about the brand.
The voice fits who the brand is for, not who wrote that day.
Nothing reads as borrowed from a competitor or a template.
You would be comfortable saying any line out loud in person.