Free scorecard · by Lee Fuhr

Cold email grader

Answer honestly. Get a live score and exactly what it means — the same scorecard Lee runs before touching a word of copy.

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The opening

The first sentence is about them, not about you or your company.

It shows one specific thing you noticed, not a generic compliment.

It does not open with my name is and a job title.

A real person reading it would believe it was written just for them.

The ask

There is one clear ask, and it is small enough to say yes to.

You are not asking for a meeting before they know why it is worth it.

The ask is a question they can answer in one line, not a calendar link.

It is obvious what they get out of replying, not just what you get.

The human test

You removed every phrase that sounds like a marketing template.

It is short enough to read on a phone without scrolling twice.

You would not be embarrassed if a friend saw you had sent it.

There is no fake urgency, no flattery you do not mean, no hard sell.

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