Answer honestly. Get a live score and exactly what it means — the same scorecard Lee runs before touching a word of copy.
You can say what it is and who it is for in one plain sentence.
The page leads with the buyer’s problem, not your feature list.
The single most important benefit is the first thing people see.
Someone outside your team read the page and got it without help.
There is one clear next action, and it works end to end.
You have tested the buy or signup flow yourself, start to finish.
The price and what they get for it are easy to find.
There are no dead ends, broken links, or coming-soon pages.
There is at least one specific, named piece of proof or example.
You have answered the top objection somewhere on the page.
The promise is bold but honest, with nothing you cannot back up.
You have a list, an audience, or a channel to actually tell.
The announcement is written and scheduled, not improvised on the day.
You know the one number that tells you if the launch worked.