Answer honestly. Get a live score and exactly what it means — the same scorecard Lee runs before touching a word of copy.
The headline says what you do in plain words, not a clever phrase.
A stranger could tell who it is for without scrolling or guessing.
There is one obvious thing to click, and it stands out clearly.
You lead with the visitor’s problem or outcome, not your company name.
There is no industry jargon a normal buyer would have to look up.
Every sentence could be said out loud without sounding like a brochure.
The benefit is concrete, not a vague promise like better or smarter.
You could remove a third of the words and lose nothing.
The main action is the same one repeated, not five competing buttons.
It is obvious what happens after they click, no mystery.
The page does not ask for more than the visitor is ready to give yet.